Traditional retailers might have had a tough Christmas trading period, but Aldi continues to prove it's no turkey.
The German grocer today said it experienced its highest ever sales in a single day this festive period - peaking on 23 December - since launching in the UK 25 years ago.
The discount retailer welcomed "hundreds of thousands of new customers to our stores", according to Jonathan Neale, joint managing director of buying.
Aldi sold one million turkeys in the run-up to the big day, but shoppers generally traded up, with strong sales across the retailer's seasonal and premium lines.
"Our Specially Selected Exquisite Mince Pies, which beat Fortnum and Mason in a recent BBC taste test, proved incredibly popular, with over 660 mince pies sold per hour during the four weeks prior to Christmas," Neale said.
"Our most popular Christmas tipple was the Veuve Monsigny Champagne Brut, with almost 250,000 bottles sold over the festive period."
Aldi plans to open more than 80 new stores this year, as well as launching its ecommerce platform, as it attempts to woo even more British consumers.
“We are seeing a permanent change in the shopping habits of UK consumers. Significant numbers of shoppers are switching to Aldi," Neale added.