Boxing Day sales 2015: UK footfall soars to defy online sales which dominated Black Friday and Christmas Eve

 
Clara Guibourg
Follow Clara
Bargain Hunters Begin Shopping In The Boxing Day Sales
Plenty of people were trying to make the most of the sales at Selfridges (Source: Getty)

Black Friday and pre-Christmas shopping may have been a letdown for brick and mortar retailers, but Boxing Day certainly delivered.

In-store shopper traffic soared by 3.36 per cent year-on-year on 26 December, according to data from retail intelligence firm FootFall, showing that the rise is mainly driven by an increase in shopping centre footfall counteracting a slight decline in retail parks.

This is the first time in 2015 that in-store sales have managed to compete against the rising allure of online shopping. Previously this year shoppers have abandoned physical stores for the comfort of purchases made behind a computer screen.

Black Friday footfall was down 4.05 per cent and Christmas Eve down 5.9 per cent.

The shift is mainly due to Boxing Day falling on a Saturday, making the Christmas break one day longer, according to Steve Richardson, UK regional director of FootFall:

This year we have also seen one of the longest and sustained periods of discounting by retailers, which also may have impacted shopper traffic rising yesterday, with consumers – motivated by the extra public holiday on Monday - finally taking to the streets to pick up a bargain.

Related articles