Peppa Pig will be taking a break from her busy schedule to appear at the Regent Street toy parade, which will see the bustling street turned into a traffic-free zone to celebrate Christmas.
In honour of its 225th birthday, Hamleys is calling on a star cast, including Sonic the Hedgehog, Snoopy and the Thunderbirds for a parade with free public viewing along the route.
The parade will start at 10:30am from the Glasshouse Street junction and move norther on its way up Regent Street, concluding at Conduit Street.
There are designated times for your kid to meet their favourite characters, between 12:30pm-4pm. Outside the store, there will be a stage with entertainment.
Read more: The most popular Christmas ads of 2015
Over 50 of the most popular children's characters will come together with 400 entertainers
Transport for London has said advised Londoners to take alternative routes as the street has already been closed, and to expect delays on other routes.