In total, Currys PC World is promising more than 3,000 deals on top brands including Nespresso, Dyson, LG, Samsung, Sony and Bosch across a 10-day event starting from today. The retailer will then release a fresh new set of best-ever deals on Black Friday itself, from 6am online and in stores across the country on 27 November.
One of its biggest deals will be offering Samsung 60 inch 4K TVs for less than £1000 for the first time - the price has been lowered to £899 for the Black Friday period, representing a saving of £600.
On top of this it is offering the Samsung 58J5200 58 inch Smart TV for £549, a saving of £150.
Currys PC World is so confident in its deals it has estimated that the number of TVs it will sell in the next 10 days would cover the entire circumference of the M25 if laid flat.
As well as TVs, the firm is offering deals on wearable tech such as the Jawbone UP2 Activity Tracker, for £49 (RRP £89.99) and the Pebble Smartwatch (Black) for £49, down from £99.
And Nutriblenders - one of last year's big hits - are also going under the hammer, with prices starting at £39. Other kitchen appliances including Samsung washing machines, American-style fridge freezers and Dyson vacuum cleaners are also being discounted.
The retailer - which has been identified as one of the big winners from the event - has recruited more than 900 staff to bolster its Newark delivery and distribution centre. Over the period, two million deliveries are expected to be made, covering a total of 600,000 miles.
Stuart Ramage, ecommerce director at Dixons Carphone, said: “We saw record-breaking sales last Black Friday so, for this year’s event we’ve worked hard to offer our biggest number of lowest-ever deals on a range of fantastic brands, starting today. We will also be introducing new deals on Black Friday itself, online and in stores nationwide.”
To help you plan ahead, you can find all the latest deals, news and opinion on Black Friday here, including Apple, Tesco, Sainsbury's, eBay and Amazon. But don't expect to find Asda among them this year, the supermarket has set a precedent and pulled out of the sales bonanza.