John Lewis has topped the video charts with Man on the Moon for the most shared festive ad of the year in 2015, however, considering it’s debut was a week later, it’s Sainsbury’s Mog the cat which takes the crown with more shares per day.
Taking into account the release dates of each video, there’s a surprise third place for a largely unheard of ad which has sprinted past big name brands such as Burberry, Duracell (even with its Star Wars connection) and Warburtons’ Muppets themed spot.
A Spanish Lottery advert has warmed people’s hearts and has been shared nearly 18,000 a day, chasing the Christmas coat tails of John Lewis and Sainsbury's.
Missed the fuss about Spain's lottery ad? You're forgiven, since it's such as curve ball. Get a tissue ready and watch below.
With far from the sensational launch of Mog, the Man on the Moon, and others', it's a genuine viral success that is giving them a run for their money in the Christmas ad battle stakes.
* Sharing data includes across platforms up to 20 November.