Professional services firm Baker Tilly will today become RSM, giving the network’s firms the same name globally.
The firm, which has 730 offices in more than 110 countries, including 35 offices across the UK, is the seventh-largest network of audit, tax and consultancy firms in the world.
Last year, the RSM network boosted its revenues by 18 per cent, making it the fastest growing network of professional services firms in the top 10.
A new logo and brand positioning – “The power of being understood” – will be gradually rolled out across the network. RSM is also launching a redesigned website and updating its Twitter handle to @rsmuk.
Laurence Longe, UK managing partner at RSM, said he hoped the common brand will help the firm gain further recognition in the highly-competitive middle market.
Longe added: “Clients using an RSM firm will now have much greater confidence that they will receive the same high quality of professional service for their audit, tax and consulting needs wherever they do business in the world.”