The UK is finally good at something, and it’s tweeting in the office

 
Edith Hancock
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Our chief executives are Europe’s top tweeters. #hoorayforus (Source: Getty)
Never mind that our Rugby World Cup hopes have been dashed, that shares in the UK’s FTSE 100 companies have been outperformed by those on the continent, that Britain doesn’t have as many female bosses as its
European rivals. We have finally mastered something: tweeting at work.
According to new research by social media experts at Talkwalker, UK bosses are the biggest social media procrastinators in Europe.
Comparing the Twitter presence of industry leaders across the UK, France and Germany, it appears that English-speaking chief executives are far more active than their continental counterparts.
Perhaps unsurprisingly since the Volkswagen emissions scandal, German chief execs haven’t even made it into the top 10 for Twitter activity.
Software company Sage Group’s boss Stephen Kelly and Stephane Richard from mobile giant Orange dominated the conversation on Twitter. Mentions for Kelly show a peak in mid-September, when he attended Salesforce’s annual user and developer conference. Sadly for the mobile chief, Richard’s fame comes from a decidedly more controversial place.
The Orange boss became Twitter famous when apologising to the Israeli government through the networking site in June after he said that his firm sought to withdraw its brand from the country. Since then, Richard’s engagement rates have always been healthy. Well, swings and roundabouts.

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