America’s most powerful female TV personality, Oprah Winfrey, is so impressed with Weight Watchers’ diet programme that she's bought shares in the company as part of a new business partnership.
Winfrey is making a substantial equity investment in the company and is joining the board of directors, bringing her insight to the company's future ideas and products.
"Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for," said Oprah Winfrey.
"I believe in the programme so much I decided to invest in the company and partner in its evolution."
As part of the investment, Winfrey will become a board member and adviser, get a 10 per cent stake in the company's newly issued shares, and will also become a fully fledged Weight Watchers member, attending weekly meetings and sharing her experiences along the way.
Weight Watchers chair Ray Debbane said: "Weight Watchers and Oprah Winfrey make a powerful combination, Oprah is a force of nature in connecting with people on a very personal level to live inspired lives.”
“This partnership will accelerate our transformation and will meaningfully expand our ability to impact many millions of people worldwide."