YouGov revenues jump as pollster's strong US growth continues

Clara Guibourg
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Polling station, UK
Yougov's profits have jumped despite any difficulties in predicting the outcome of the May election (Source: Getty)

Pollsters may not be the flavour of the month among politicos after their wholesale failure to predict the outcome of the General Election - but that doesn't seem to have stopped YouGov...

The figures

The pollster's momentum continued unabated in 2015: today it reported a 13 per cent jump in revenue to £76.1m in the year to the end of July.

The company's pre-tax profit rose 19 per cent to £9.1m, just beating analyst forecasts of £9m.

Earnings per share hit 7.0p, also up by double-digits from last year.

Why it’s interesting

The pollster reported strong revenue momentum earlier this year, and predictions from a trading update in August that this would continue throughout the year seem to come true.

Despite failing to correctly predict the outcome of the General Election, Yougov's surge in publicity in the months ahead of polling day have pushed its pre-tax profit up in the UK.

YouGov has also had especially strong growth in the US, with revenue making a double-digit jump in the region, up by 18 per cent, and the US region now accounts for one-third of the company’s total revenue.

What YouGov said

Chief executive Stephan Shakespeare said:

We are pleased to report another year of strong organic revenue and profit growth reflecting clients' demand for our portfolio of global data products as well as for our custom research services. Our continued market share gains result from the sophistication of our data-led products and services and their ability to meet the changing needs of our customer base.

The expansion of our model and brand into new markets such as Asia Pacific and France is also contributing successfully to our global development.

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