Sports Direct gives up chase for posh fitness chain Soho Gyms

Caitlin Morrison
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Mike Ashley owns 55 per cent of discount retailer Sports Direct
Sports Direct has abandoned its bid for upmarket fitness centre chain Soho Gyms, according to reports.

The retailer had held discussions with the gym company with the aim of reaching a deal that would extend its own gym business, Sports Direct Fitness, which launched in November last year.

However, The Sunday Telegraph reported that the Mike Ashley-owned discount group has recently ended its talks around a takeover of Soho Gyms. In 2014, Sports Direct bought 30 gym sites from LA Fitness, but was subsequently outbid by rival Pure Gym to buy LA Fitness outright in May.

Sports Direct declined to comment yesterday.

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