Just under 12m people were glued to the screens for the final few minutes of England's Pool A defeat to Wales on Saturday night, making it the biggest British TV audience for a rugby match in eight years.
And at Wembley this afternoon a new record was set for the largest Rugby World Cup crowd as 89,267 watched Ireland thump Romania 44-10.
The attendance trumped the record set only a week before at Wembley when 89,019 piled in to watch New Zealand beat Argentina and keeps the tournament on course to be the highest attended single sport event in history after the football World Cup.
England's stunning 28-25 loss to Wales reached a peak of 11.6m viewers, giving it a 49 per cent audience share, as Chris Robshaw and co made the bold call with minutes on the clock to kick for touch and go for the potential try win rather than an attempt at goal to tie the match.
It was the highest peak audience for a sporting event since the football World Cup final between Argentina and Germany last summer which pulled in 14.92m viewers.
Not since England's narrow loss to South Africa in the 2007 World Cup final attracted a peak audience of 15.8m viewers have so many people tuned into a rugby match on TV in the UK.
The average audience for the game was 8.3m - a 38 per cent audience share and increase on the average 7.8m who watched England's opening night win against Fiji eight days earlier.