The pre-paid service allows event organisers to buy rides for their guests, and the company envisions it being used for things like company parties and weddings, as Kimiko Ninomiya, Uber’s senior marketing manager wrote on the company’s blog:
When planning a company happy hour, client appreciation dinner, or even upcoming nuptials, there is a lot that goes into ensuring that your event goes off without a hitch—including how your guests can safely get to and from without any fuss.
UberEvents is the latest example of the car service’s attempts to branch out. It also recently began trialling a carpooling service, UberCommute, in China, one of the company’s most rapidly growing markets.
Uber was last valued by investors at $50bn - the most for any privately held company - and leaked reports hint at plans to go public by early 2017.