Ferguson attracted a reputation for using a press conference to dictate the agenda during his 26-year managerial career at Old Trafford, a time in which he won 38 trophies.
Speaking at the launch of his new book, Leading, at the Royal Festival Hall last night, Ferguson revealed that he still takes a very keen interest in the art of conducting a press conference and the “mind games” for which he was famed.
“For a manager, no matter the result, at a press conference you need to come out as the winner,” said Ferguson. “One of my hobbies now is to watch press conferences. You can kill yourself in a press conference. It’s an important part of your job.”
Ferguson also suggested that United’s decision to splash out an initial £36m in order to lure teenage forward Anthony Martial from Monaco has been justified in the short-term given his goal return.
The 19-year-old scored from each his first three shots on target in English football as he followed up his solo strike against Liverpool with a double against Southampton at St Mary’s on Sunday. Current United manager Louis Van Gaal branded the Martial fee “ridiculous”, something which Ferguson disputes. He said: “Not at the moment it’s not.”