Transport for London has announced a deal with ITV to stream live scores, results and text updates throughout Tube and DLR stations.
The electronic display boards and station entrances and on the platforms will keep commuters informed of all the latest developments.
The deal, worth £160,000, is part of TfL's plan to generate £3.4bn in non-fare revenue by 2020/21.
ITV's director of sport, Niall Sloane, said: "Bringing Rugby World Cup scores and news to London Underground's passenger information services provides us with a unique platform to deliver our fan-centric approach to the sport and providing the best possible coverage of the tournament."
The transport network is clearly excited about the sporting event: this morning former England winner Will Greenwood made an appearance on the Jubilee line.