Dunelm lifted by superstore expansion

 
Kasmira Jefford
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>Dunelm posted a 13 per cent jump in full-year sales yesterday as its curtains, bed linen and other home accessories proved a hit with shoppers.
The FTSE 250 homeware retailer, majority owned by the Adderley family, reported total revenues of £822.7m in the year to 4 July, up from £730.2m in 2014.
Profit before tax increased by 4.7 per cent to £122.6m.
“It has been a busy and very successful year at Dunelm and the business is in better shape than ever with good momentum and clear plans for further growth,” chief executive Will Adderley said.
Adderley, the son of the retailer’s founders, set out an ambitious plan to grow sales by 50 per cent over the next five years after stepping back in as chief executive last year.
Under its new growth strategy, the group also plans eventually to run 200 out-of-town “superstores”, with a focus on the south of England. It currently has 146 after opening 12 during the year.
In July, the company announced it has hired former Dixons boss John Browett to take over as chief executive in January.