Coca-Cola’s Santa Claus brings fizz to International Greetings

 
Kasmira Jefford
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Gift-wrap firm International Greetings has struck deals with major brands such as Coca-Cola
GIFT wrap and card-making company International Greetings said trading has got off to a good start in the first quarter of the year after winning contracts with the likes of Coca-Cola and Universal Studios for its Despicable Me film.

The Bedfordshire-based company, which also makes crackers, gift bags and stationary said it is on track to meet market expectations and is in good shape to tackle volatile foreign ex­change movements.

It has struck a number of deals ahead of the crucial festive trading period, including a licensing contract with Disney for the Star Wars franchise and with Coca Cola Enterprises to feature the Coca Cola Santa Claus across a range of gift packaging and greetings products in the UK.

The group also plans to expand its presence in the US through Aldi’s 1,000 stores and has also received a Christmas commitment from one of the largest pharmacy chains to feature in over 7,500 stores.