IN A sea of swanky bars, makeshift beaches and immersive cocktail experiences, it’s refreshing to see that London firms are sick of trendy gimmicks, flocking instead to west London to celebrate the simple joys of a British pint.
Next week, Kensington Olympia plays host to the Great British Beer Festival, and real ale campaigners Camra say that twice as many businesses as last year have booked corporate packages.
More than 1,000 guests from City banks, law firms and brokers have already grabbed their tickets for a week-long event dedicated to the humble pint. A spokesperson from Camra told The Capitalist: “With over 900 real ales, ciders and beers on offer, there is certainly plenty to keep attendees entertained.”
Firms have really been shelling out this year, and more than 50 companies from the worlds of banking and finance, law and telecoms are heading to west London. A few big firms have already put in expenses under the influence, forking out over £4,000 for their business outings. Your round!