Londoners will be able to order champagne and have a bottle delivered in just 10 minutes with a new service from taxi app Gett.
The partnership with Veuve Clicquot will deliver champagne in the same way as ordering a taxi, as Gett explores a tranche of new product deliveries and on-demand services in a bid to rival Uber.
Anyone in need of an emergency glass of bubbly can order between 4pm and 10pm each day for delivery by motorbike in the City, Shoreditch, Clerkenwell, Knightsbridge, Chelsea, Belgravia and Kensington.
The service costs £50 for a chilled bottle of Veuve and a pair of champagne flutes.
‘We are delighted to launch our first new vertical and to be partnering with prestigious brand, Veuve Clicquot, getting Londoners world-renowned champagne with a tap of the Gett app," said Gett's UK chief Remo Gerber.
It's not the only on-demand service planned by the taxi company, previously known as GetTaxi.
"For the last five years, we’ve been moving customers around safely and now ‘Gett Clicquot’ will use the same business model to bring this revolutionary new service to Londoners. This is the start of a wide new range of services to be offered through the Gett app - the consumer demand is enormous,“ said Gerber.
Gett lets users order black cabs through its app in London and is in another 50 cities around the world. While Uber may have stolen most of the headlines in the taxi app space, the startup, founded in 2010 in Tel Aviv, has raised more than $200m in venture funding.
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Uber has offered deliveries of items such as ice creams, Christmas trees and even cats in the past, but as one-off promotions rather than ongoing services, and has made a foray into food delivery with trials of UberEat and Uber Fresh.
Gett has been working on developing new on-demand services for the last 12 months. Gerber said and champagne is just the first launch of the planned roll-out, which he claimed will "transform how people consume essential products and services”.