Olympic medallist Sir Chris Hoy is joining forces with Pure Gym

 
Kasmira Jefford
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OLYMPIC Gold medal winner Sir Chris Hoy has joined forces with Pure Gym after investing an undisclosed sum in the fast-growing budget fitness chain.

The cyclist and six-time Gold medal winner, who retired two years ago, has agreed to join the group as an ambassador and special adviser to help improve customer experience, Pure Gym announced today.

The news came as the private-equity backed group, which has ambitious growth plans, launched its 100th club in Kilbride in Scotland this week.

The company agreed to buy LA Fitness and its 43 stores last month.

“We are absolutely delighted that Sir Chris Hoy is joining the Pure Gym family as an investor and adviser,” Pure Gym’s chief executive, Humphrey Cobbold, said.

“Chris is a truly outstanding sportsman and a superb technician in terms of training expertise. As a multi Olympic medal winner he is well placed to advise on strengthening our product offering and services.”

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