As if enough tears hadn't been shed in Turin already this weekend, Juventus' share price took a tumble as the market opened for the first time since their 3-1 loss to Barcelona in the Champions League final.
Shares in the Italian champions were down by almost three per cent on Monday morning following the heartbreaking defeat.
Massimiliano Allegri's team performed admirably in the Berlin final, but ultimately the strength of Barcelona's attack told as Luis Suarez and Neymar (who cost the Catalans a combined £140m) scored the decisive second-half goals.
The club, owned by the billionaire Agnelli family, enjoyed a bump to its share price last month after securing its place in the world's most-watched annual sporting event.
However, the current trading price of 0.286 cents per share takes Juventus' shares to their lowest level since their semi-final win over Real Madrid in May.