Brits love a laugh - but it’s no joke when it could actually help you business succeed.
One in five of us admit to avoiding a business just because of its name, new research has found, and that jumps to nearly a third among 16-24 year olds.
An amusing name will also spark word of mouth interest, with 44 per cent saying they strike up a conversation with friends, family and colleagues after seeing one, compared with just 19 per cent for non-descriptive names.
Fish and chip shop The Codfather has been crowned Britain’s favourite funny business name - chosen by almost a quarter from a list of 100 amusingly named small businesses.
Here are the nation’s favourite pun-based businesses
“The quirky British sense of humour is key to the success of these clever and memorable business names, and this is something we excel at as a nation – both the owners creating them and the public appreciating them as willing customers," said associate professor of marketing at Kingston University Dr Jaywant Singh, commenting on the research by Nectar Business ahead of its small business awards.
"Brand name is the centrepiece of a company’s identity and its marketing activities. Quirky or idiosyncratic brand names are highly suggestive and are capable of leaving strong memory traces. Customer associations with such brand names are often instrumental in generating recommendations,” added Singh.