Pinterest, the online service that allows users to compile their favourite images and brands, has announced that it will introduce a new buy button on it iPhone and iPad apps in America.
The company made the announcement yesterday in California. Images, known as pins. that are buyable, will have a blue price attached to it to alert potential shoppers.
Items will be able to be bought using Apple pay. Retailers who use online commerce platform Shopify will be able to sign up to make their products a buyable pin. Those on the Demandware platform will also soon be able to use it.
Macy’s, Neiman Marcus and Nordstrom will be the first brands to use the new service.