Social media giant Twitter is in talks with Flipboard, to buy the media curation mobile app.
Reports from Silicon Valley indicate that the rumoured deal could be worth $1bn (£649m).
Flipboard allows users to build a personalised collection of news and other media content that they access on a tablet or mobile device.
It has previously been valued at $800m, and claims to have 100m “activated” users, who have used the service.
The Re/Code technology blog reports that the discussions between the two companies have been going on since the start of the year. They are thought to have been driven by Twitter’s chief financial officer Anthony Noto.
Flipboard was founded by entrepreneur Mike McCue. He previously sat on the board of Twitter, but stepped down in August 2012 due to the increased competition between the two companies.
Twitter yesterday declined to comment on the prospect of a deal.