Top tourist attraction Madame Tussauds Marylebone site has been snapped up by a Taiwanese insurer in a multi-million pound deal.
Fubon Life Insurance bought the premises, which has been home to the waxwork museum for about 130 years, for £348.8m according to media reports.
It's located on Marylebone Road near Regents Park and displays waxworks figures of celebrities such as Brad Pitt and Angelina Jolie as well as One Direction.
Its previous owner was property entrepreneur Nick Leslau's real estate investment trust Secure Income Reit, which specialises in properties that generate a "secure, inflation-protected income streams" and also owns the sites of Alton Towers and Warwick Castle.
The Madame Tussauds attraction is owned by Merlin Entertainments which posted a revenue increase of five per cent to £1.25bn for the full year, while pre-tax profit rose 35 per cent to £249m.