OVER-the-top television – additional content streaming services such as Amazon Prime and Netflix – can look forward to a huge surge in subscribers, with research showing that numbers are set to increase four-fold in the next few years.
A report from Juniper Research concluded that global subscribers to such services will soar from 2.1m in 2014 to 332.2m in 2019.
It is not only those with televisions already connected to over-the-top services via their device’s operating system who will boost the numbers, either. Products such as Google’s Chromecast and Amazon’s Fire Stick allow users to cost-effectively access the services on regular TVs, and are becoming increasingly popular.
Games consoles also provide access to apps for over-the-top television services, and these devices often provide a better user interface than a television.
Amazon Prime and Netflix offer subscribers access to a wide range of films and programmes for a small monthly fee. They have also moved into producing their own content to win eyeballs. Series such as Orange is the New Black and House of Cards are made by Netflix, while Amazon makes Alpha House and others.