Grocery sales volumes across Europe reach a six-year high

 
Kasmira Jefford
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THE AMOUNT of everyday products bought by consumers across Europe has risen by its highest year-on-year level in six years, according to the latest data by research giant Nielsen.

The company said that sales volumes of fast-moving consumer goods (FMCG), such as soft drinks, toiletries and food, rose by 2.4 per cent in the first quarter of the year.

Nielsen’s European director Jean Jacques Vandenheede said this was the highest level since the firm began recording the data in 2006.

“Four years of predominantly falling prices have finally delivered some good news to Europe’s somewhat beleaguered grocery retailers in the form of record increases in volumes,” he said.

Prices rose by 1.8 per cent, with total till takings growing by 4.2 per cent over the preiod – the highest level for three years.

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