Yawn! Another day, another Shoreditch-based concept pop-up café. It's enough to make you yearn for your bed. And, as luck would have it, this café is the brainchild of Swedish furniture leviathan Ikea, and the eating takes place in bed. The retailer argues it is leading a “breakfast in bed revolution”, which is replacing tables with beds. It cites a recent survey that shows half of Brits have never experienced the delights of trying to avoid spilling hot coffee and crumbs on themselves in bed. At the Ikea Breakfast in Bed Café, you can choose breakfast as well as what you’re lying on while you eat: there is a menu of beds and pillows. No snoozing, it’s only open until tomorrow.