Former Sun editor turned PR guru David Yelland has left the cosy orbit of global financial PR firm Brunswick, where he was a partner for nine years, to set up his own new venture.
Described as a small communications advisory firm which counsels individuals, Yelland’s start-up Kitchen Table Partners (KTP) is one with a personal touch.
His advice has guided clients including former BP chief executive Lord Browne, MP Jack Straw during the recent cash for access scandal, and the coming-out of gay footballer Thomas Hitzlsperger. No stranger to controversy himself, Yelland openly admitting he was “drunk every night for nearly 24 years” in 2010 and has even written a book about his painful battle and recovery from alcohol addiction.
The move marks his tenth year of sobriety this July. “I know what it is like to be a leader, to have good times and bad, and how it feels to ‘be the story’,” he told The Capitalist. “Being in recovery makes me a very different person from when in newspapers: it has completely changed the way that I advise people and how I view the world.”