Voters can rely on a spew of cliches from the country’s top politicians, of course. They’re currently busy travelling the length and breadth of Britain, on a quest to meet “hard working families” and harp on about their “long term economic plan" or how they’re going to “balance the books”.
So Polifiller.com, an automated political cliche removal tool, has given each of the big guns’ manifestos a once over, and found the Tories to be worst.
The blues had 200 cliches in their manifesto, well above Labour on 58.
Ukip’s claim to be a straight-talking party of the people is challenged by the 51 cliches in their manifesto, while the Lib Dems come behind the Greens and Plaid Cymru on just 44.
Three more weeks of this to go – or more if there’s a second election...