General Election 2015: One chart showing the most clichéd political party manifestos

Jessica Morris
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The Conservatives aren't performing spectacularly in the polls, but they're far ahead of rivals in terms of clichés.

As we face one of the most unpredictable voting outcomes in living memory, voters can rely on a spew of clichés from the country's top politicians.

They're currently busy travelling the length and breadth of Britain, on a quest to meet "hard working families" and harp on about their "long term economic plan" or how they're going to "balance the books".

So, an automated political cliché removal tool, has given each of the major political parties' manifestos the once over, and found the Tories to be the worst.

Here are some of the most common ones:


The Conservative manifesto features ‘long term economic plan’ and there’s a return for the ‘Big Society’.


‘Balance the books’ and ‘those at the top’ feature prominently in the Labour manifesto.


‘Real change’, ‘the people’, ‘foreign criminals’ and ‘metropolitan elite’ appear frequently in the UKIP manifesto.

Green Party

The Greens’ clichés of choice are ‘long term plan’, ‘Westminster bubble’, ‘bottom up’ and ‘vested interests’.

Plaid Cymru

Plaid Cymru favour ‘the people’, ‘our people’ and ‘stand on their own two feet’.

Liberal Democrats

The Liberal Democrats include ‘package of measures’, ‘those who need it’, ‘there is more to do’, and ‘a return to boom and bust’.

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