Time to get smart: Traditional watchmakers are striking back against the Apple Watch

Breitling's answer to the Apple Watch

With the Apple Watch set to shake up the watch market, Switzerland’s established brands are rushing to release their own takes on wearable tech. Last month’s Baselworld watch fair saw a slew of these, including this model from Breitling.

Rather than text messages and activity tracking, the B55 enables you to perform adjustments – timezones, alarms, operating parameters etc – via your phone, and to upload chronograph measurements and other data. Aimed particularly at pilots, it’s handsome and seriously robust.

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