YouGov revenues rise as General Election enters knife-edge finale

Adam Hignett
The General Election takes place on May 7th (Source: Corbis)
UK polling firm YouGov saw revenues rise 11 per cent in the six months to 31 January as the country gears up for the General Election.

But despite the UK’s ongoing state of political fervour, the standout territory for earnings was the US, where YouGov counts Coca-Cola, Facebook and Google among its client base. YouGov saw its US sales increase by 23 per cent during the period to £13m, with the company claiming its performance reflected improved awareness of the YouGov in the country.

In the UK, the firm saw revenues rise six per cent to £10m. However, operating profits fell by almost a quarter as the company invested heavily in marketing and staff. The company said the forthcoming UK General Election should offer more opportunities for it to demonstrate its innovative approach to opinion polling and research.

Overall group revenues climbed 11 per cent to £36m during the period, with adjusted pre-tax profits increasing 17 per cent to £3.5m

Commenting on the results chief executive, Stephan Shakespeare, said: “Our continued organic growth is well ahead of the market and is clear evidence that we have the right strategy.”

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