Tesco's online managing director Simon Belsham is joining emerging etailer Notonthehighstreet.com as its new chief executive.
Belsham, who has been at Tesco.com for just over two years, will join the online marketplace for small businesses in May 2015.
Belsham has a strong background of online retail. Prior to his current role, he worked at Ocado as director of non-food for nearly two years, and worked as Tesco's multichannel development director before that.
Notonthehighstreet.com's co-founder and president Holly Tucker MBE said: “Simon’s entrepreneurial background and commitment to SMEs will fit well with the ethos and ambitions we have developed at notonthehighstreet.com.
“We know the company is in the right hands to continue to change the face of UK enterprise by supporting growing small companies. I am delighted to welcome Simon to the business.”
He joins as the etailer continues its rapid growth, posting record turnover of £127m in 2014, a 53 per cent year-on-year increase.