Bulk Powders bulks up revenue as sports nutrition company looks to expand

Bulk Powder launched eye-catching ads and the “reveal yourself” social media campaign
Sports nutrition supplements company Bulk Powders is forecasting sales of £20m in 2015, after it more than doubled its 2014 annual revenue to £9.6m, up from £4.7m the year before.

The Colchester-based business, which sells protein shake powder, fish jerky and recently launched its own line of gym clothing, was founded in 2006 by two Essex University students who identified a gap in the market for specialist sports nutrition supplements.

After being refused credit by the banks, the pair borrowed £3,000 from their parents and started the business in a self-storage facility, often working throughout the night to keep up with demand.

Last year, the company developed a number of new websites for key European markets, which now account for around 35 per cent of total sales, compared to 25 per cent three years ago. 

“These are exciting times for us, said Adam Rossiter, co-founder of Bulk Powders. “We have grown substantially since our launch, and we are confident that we have the building blocks in place to continue in this vein. We have state-of-the-art new premises, we are looking to grow our workforce by over one third, and we are ready to expand further into Europe.”

Bulk Powders gained attention with a social media campaign urging customers to “reveal yourself” and pictures of a muscly male model.

Independent research predicts that the UK sports supplement and nutrition market will be worth around £471m in the next three years.

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