Everything is awesome for Lego chief executive Jorgen Vig Knudstorp.
Profits are up and the world loves building with lego bricks. Knudstorp is more than a little pleased with that- and he isn't afraid to show it.
What was his reaction to a record breaking year of rising revenue, sky-high margins, having a bigger return on equity than Apple and snatching the title of world’s largest toymaker from Mattel, as well as being Denmark's largest consumer brand?
It involved more than a little inspiration from smash hit film, the Lego Movie.
Watch the moment the CEO of Lego showed how happy he was with those tiny little coloured bricks in the form of song and dance. Be warned. You may spend the rest of the day humming this tune.
Knudstorp would have fitted right in with this rendition of the song at the Oscars.