Focus on Hammersmith: The town where prices have grown by half

Practice crews row along the Thames in Hammersmith

When it comes to neighbours, Hammersmith has struck lucky. There can’t be another location in London that’s surrounded by such a cluster of affluent residential neighbourhoods. With Kensington to the east, Chiswick to the west, Fulham to the south and Shepherd’s Bush to the north, it’s a wonder this area is still known primarily as a leisure destination. For years, Londoners have travelled across the city to the Lyric Theatre, Hammersmith Apollo and the now defunct Hammersmith Palais. The iconic River Cafe has also proved a draw along with Riverside Studios, an arts and media centre that’s currently being redeveloped as part of a major housing scheme called Queen’s Wharf.

These venues have been well served over the years by the great transport links, which run across four lines, the Piccadilly, District, Circle and Hammersmith & City line. A lack of new housing coupled with the fact many residents who grew up in surrounding boroughs are now being priced out of them means house prices in the area have sky-rocketed in recent years due to overwhelming demand. Alex Greaves, associate director of residential development at CBRE, thinks this state of affairs is sure to continue. “The lack of housing supply is much more acute in areas such as Hammersmith, due to the dominance of period properties and conservation zones that restrict potential development. There is simply a lack of developable land and this will remain the case over the long term. As a result, new schemes tend to sell extremely quickly.”


Hammersmith Bridge

Luckily, there are quite a few in the pipeline. In addition to Mount Anvil and Fabrica’s Queen’s Wharf project, Berkeley Group’s St George is developing Sovereign Court and nearby Fulham Reach, while Linden Homes is currently building Parkside Place overlooking Ravenscourt Park. According to sales agent Savills, prices for prime properties in the area have grown by over 50 per cent since 2009 and they expect prices to increase by at least 20 per cent again in the next few years. King Street shopping district is also undergoing a revamp with office space worth almost as much as residential space in parts of Hammersmith. It has one of the lowest office vacancy rates in London at around 2 per cent and has managed to attract some impressive names over the years including L’Oreal, Disney, AOL UK and architects Rogers Stirk Harbour & Partners.
The relatively reasonable property prices have drawn in buyers from Kensington, Notting Hill and even France looking for spacious family homes near elite schools such as St Paul’s, Godolphin and Latymer.


Hammersmith Apollo

“For properties priced over £2m, one in four buyers are now international,” says Christopher Bramwell, head of Savills west London, “largely western Europe as it’s particularly popular with the French who come for the French primary school in Brook Green.”
Ooh la la, indeed.

FAST FACTS (Source: TfL)

Time to Canary Wharf35 mins
Time to Liverpool Street35 mins
Nearest stationHammersmith

FIVE REASONS TO MOVE TO HAMMERSMITH

1 The Lyric Theatre, built in 1895, prides itself on staging original “ground-breaking” productions. It’s currently showing “A Stab in the Dark”, which is billed as a “classic British farce set in Afghanistan.” Visit lyric.co.uk.
2 It has a slew of listed pubs with historical architecture. The Dove is probably the most famous, as it boasts the smallest bar in the world, frequented by writers such as Ernest Hemingway and Graham Greene.
3 Ravenscourt Park is a fantastic green space for local residents to enjoy. It has tennis courts, a basketball court, a bowling lawn, a paddling pool and playgrounds. Furnivall Gardens is also a popular riverside park.
4 Bottom fans will appreciate the memorial bench dedicated to Rik Mayall fitted on the traffic island outside Hammersmith Broadway. It was installed following a successful social media campaign last November.
5 It’s a major transport hub for west London. With two Tube stations covering four lines and a bus station at Hammersmith Broadway, there’s plenty of travel options. It’s also linked to south London via Hammersmith Bridge.

PRIVATE VIEW: ON THE MARKET IN HAMMERSMITH


DIGBY MANSIONS £1.2M

A refurbished two bedroom top floor flat set within a period riverside block in Hammersmith, featuring an outdoor terrace and river views. Digby Mansions is located next to Hammersmith Bridge and provides easy access to public transport and the Thames tow path.
Contact sales agent Kinleigh, Folkard and Hayward’s Hammersmith branch on 020 8563 9633 or visit kfh.co.uk for more information.


ASHLAR COURT £1.395M

This apartment is one of two houses refurbished by Linden Homes. It’s set in a Grade-II listed building that was former nurses’ accommodation and is generally acknowledged to be a fine example of Modernist architecture. This property has two ensuite bedrooms, a parking space and a private terrace.
Contact Linden Homes on 0844 644 1582 or visit lindenhomes.co.uk.


HAMMERSMITH GROVE £3.75M

This stylish stucco-fronted house has five bedrooms spread across four floors. It enjoys the privacy of being an end-of-terrace townhouse with off-street parking for two cars. It also has a spacious garden on the roof, a separate breakfast room and a study.
Contact sales agent Savills’ Hammersmith branch on 0203 618 3772 or visit savills.com for more information.

Related articles