Upper Street aiming to fundraise £200,000 on Seedrs for growth

Kasmira Jefford
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LUXURY made-to-order shoe firm Upper Street has launched a £200,000 fundraising round using the London-based crowdfunding platform Seedrs as it looks to grow its online platform.

The company, which was founded five years ago by Katy Chandler and Julia Elliott Brown, allows customers to design their own shoes online using 3D technology.

Shoppers spend an average of £254.50 per order on the site, which claims to offer more than 5m shoe combinations. In March last year, the online retailer secured £750,000 from the British Business Bank’s Aspire Fund and Venrex Investment, the venture capital group behind the luxury stationer Smythson.

Upper Street has raised £33,800 so far via the crowdfunding platform. The company was worth £2.8m before the fundraising.

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