Amazon steals entertainment spend from UK supermarkets

Kasmira Jefford
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ONLINE retail giant Amazon took a larger slice of the UK entertainment market over the Christmas period, largely at the expense of the major supermarkets, according to research published today.

Kantar Worldpanel figures show that Amazon took one in every four pounds (25.6 per cent) spent on physical music, games and video in the 12 weeks to 22 December, up 0.8 percentage points (pp) on the same period last year.

Tesco came in second place with 14.7 per cent of the market – up 0.1 pp thanks to strong sales of Disney’s Frozen. However, all other major grocers lost share year-on-year, with Morrisons falling 0.4pp to 2.1 per cent and Sainsbury’s down 0.6pp to six per cent. Asda fared worst with its market share sliding from 12.9 per cent to 9.5 per cent of sales.

Kantar said that while HMV, in third place, increased its market share to 13.9 per cent, it lost £220m to rival retailers’ because it did not have an operational website.