Threadneedle and US partner merge names to become Columbia Threadneedle Investments

 
Ollie Gordon
The rebrand is aimed at reinforcing the companies’ strength across Europe, the US and the UK (Source: Getty)
London-based asset manager Threadneedle Investments and its US-based affiliate, Columbia Management, will merge under the name Columbia Threadneedle Investments in the first half of 2015, Threadneedle announced yesterday.

The rebrand is aimed at reinforcing the companies’ strength across Europe, the US and the UK as well as expanding their footprint in Asia-Pacific, Latin America and the Middle East.

Columbia Management is the 11th largest manager of long-term mutual funds in the US, with $358bn (£236bn) of assets under management (Aum). Together, Columbia and Threadneedle will have £316bn in Aum across emerging market equities, fixed income, multi-asset solutions and alternatives (including UK property). Both companies are owned by leading US financial services firm Ameriprise Financial and combined will form the world’s 30th largest asset manager.

Ted Truscott, Ameriprise Financial’s chief executive of global asset management, said: “By working together we add depth to our offerings, enabling us to make better investment decisions and ultimately generate better performance for our clients.”

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