Well today, chief executive James Watt and his band of plucky managers are due to swim with the creatures in Norway. “This is how you do a team meeting Brew Dog style,” boasted Watt on Twitter yesterday.
In the Arctic Circle to swim with killer whales with the @brewdog management team. This is how you do a team meeting, BrewDog style.— James Watt (@BrewDogJames) January 5, 2015
Beer-swigging Watt isn’t the first person to have this idea though. Do you remember Telecity’s outspoken ex-chief executive Michael Tobin? He famously took his team to do something rather similar.
“When I wanted to encourage my team to break old patterns of thinking, I treated them to an unprotected swim with sharks to learn how to confront fear,” he wrote in his book, published last year shortly before he, errr, resigned.
He also had his team kidnapped by an ex-KGB agent. If Tobin is indeed the inspiration for Watt’s trip, Brew Dog beware.