David Beckham and Simon Fuller sign deal with Global Brands Group

Joseph Millis
David Beckham is a star in Asia

David Beckham and Simon Fuller yesterday signed a deal with Hong Kong-listed Global Brands Group to push brand Beckham into new products – and bring in other celebrities on similar terms.

Former Manchester United and England star Beckham and Fuller, his long-term business partner and creator of American Idol, signed a 50-50 joint venture with GBG’s chief executive, Bruce Rockowitz.

The venture is expected to involve launching Beckham-branded consumer products, including clothes, in Asia, Europe and the US.

Other celebrities are expected to join the venture within six months.

GBG, which was spun out of Li & Fung, the global sourcing giant, in July, licenses brands for various products with a focus on clothing, footwear and home products, particularly in the US market.

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