LORD Coe has promised to “increase the reach and appeal of athletics” after unveiling his manifesto for election to the presidency of the International Association of Athletics Federations (IAAF) yesterday.
Double Olympic gold medallist Coe, a current vice president of the world governing body, is bidding to succeed Lamine Diack who is stepping down next August.
The central thread of the 58-year-old’s manifesto is a transformation of the world athletics calendar and the promotion of initiatives aimed at attracting more young people to the sport.
“To many within and outside our sport, our calendar seems disjointed, lacks a narrative and essential glue to build excitement,” said Coe. “We need to be more innovative in how we project and present our sport to the world, reach new audiences and focus on youth engagement.”