High street favourite John Lewis is predicting a record breaking day of online sales as web traffic jumped in the first six hours of Black Friday trading.
The John Lewis website struggled with the volume of visitors with some customers reporting error pages when looking for deals, however web traffic between midnight and 6am was up 307 per cent compared to Black Friday last year.
The retailer’s peak traffic came as soon as the deals kicked off between midnight and 1am this morning and the fastest selling item was the Apple iPad Mini, reduced by £50 to £149.
The retailer is offering deals on 100 technology products online and in store and matching the deal prices of other retailers as part of its year-round “never knowingly undersold” pledge.
In addition to the Apple iPad, deals include £100 off Apple’s iMac and Macbook computers, £400 off John Lewis and LG's 3D TV as well as reductions on other TV brands, deals on tablets and 25 per cent off Beats headphones.
John Lewis added that it was currently selling a Nutribullet juicer every 30 seconds.
Tesco, Argos and Currys also experienced huge amounts of online traffic, preventing people from making purchases for a brief period this morning as shoppers sought out Black Friday savings, while Currys is still operating an online queuing system for visitors.