Amazon is getting a head start on the biggest shopping event of the year, offering hawk-eyed money-saving customers new deals every 10 minutes between eight in the morning to nine in the evening.
That’s a lot of deals.
Among them is a pre-owned refurbished 32GB iPhone 5 with a £100 discount at £379 for anyone looking to get a good Apple deal and two days before the Apple Store’s own deals begin.
Microsoft's XBox game pack is reduced to £289 from £349 saving games fans a few pennies.
There’s also a 48-inch Sony TV on offer with a saving of £270 at £439 as well as a huge 70 per cent saving on a Philips Sonicare DiamondClean toothbrush, reduced from £250 to £73.99.
Garmin’s GoPro-like Elite Action Camera is a steal too, reduced from £349.99 to £159.99.
Amazon's flash deals could save savvy shoppers a significant sum on some pricier items, although they'll have to snap them up quick- the offers last for a limited time or until the stock sells out.