Private equity firms circle as P&G puts Braun in the window

Ollie Gordon
German consumer goods brand Braun is best known for its electric shaving products
A number of Europe’s largest private equity firms are drawing up bids for Braun, amid speculation that parent company Procter & Gamble is looking to sell the German consumer goods brand.

Procter & Gamble, the US consumer goods giant, is rumoured to be putting Braun up for the sale in a few months, with a deal likely to be in the region of €750m (£593m) and €1bn.

London-based private equity giants Cinven, BC Partners and CVC Capital Partners are among the list of European suitors weighing thought to be weighing up bids for the company. P&G, Cinven, BC Partners and CVC Capital all declined to comment.

The sale rumours come after P&G revealed earlier this year that it was looking to offload a number of its smaller companies to focus on its core brands. It recently sold its Duracell battery business to Warren Buffett’s Berkshire Hathaway Group.

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