Monty the Penguin buoys John Lewis sales

John Lewis’ sales jumped 5.1 per cent to £95.7m in the week to Saturday 8 November, buoyed by the launch of its Christmas campaign featuring Monty the penguin. Week-on-week sales rose 3.9 per cent. Online sales were up 17 per cent, with “Monty” the most searched term on its website. The advert featuring a boy and his penguin has been viewed 16m times on social media.