Selfridges' record high profits of £150m boosted by international delivery and UK click and collect services

Selfridges revealed its storybook themed window displays for Christmas (Source: Getty)

Selfridges yesterday announced record profit of £150m for last year, boosted by the launch of its international delivery service.

The quintessentially English department store chain, which has just revealed its storybook themed window displays for Christmas, said sales were £1.2bn for the year to the end of January, up 10.4 per cent on the previous year.

Operating profit rose 12.3 per cent to a record high.

Managing director Paul Kelly said: “Despite challenging trading conditions in 2014 we are accelerating our investment in multi-channel and continuing our £300m redevelopment programme of our Oxford Street store.”

The company, which bought the chain 10 years ago, said sales were boosted by the launch of an international delivery service in August last year, which now serves over 60 countries including China.

Other innovations included a UK click and collect service.

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