ETHICAL mobile phone company The People’s Operator (TPO) is looking to list in London as it seeks capital to help fund global expansion using a similar model to Wikipedia.
The London-based company, which allows users to donate 10 per cent of their monthly bill to charity, is planning to launch on Aim in the next few weeks.
TPO, which is backed by Wikipedia founder Jimmy Wales, launched a pay-as-you-go operation in November 2012 which was followed in April last year with a contract offering an unlimited voice, mobile and data contract.
“We intend to be the first international mobile operator which has successfully built a global customer base via online communities and viral networking,” said Wales, now executive director of strategy and digital community at TPO.
Customers can nominate the good cause to which 10 per cent of their mobile spend will be directed and the company also pledges to pay 25 per cent of its profit to charity.
FinnCap is acting on the proposed fundraising and admission.