Wonga and Poundworld scolded by ASA for misleading ads

Tim Wallace
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Wonga no longer advertises
Troubled payday lender Wonga and value retailer Poundworld were rapped over the knuckles yesterday by the Advertising Standards Agency (ASA) for failing to include crucial price information in adverts.

A Wonga advert failed to disclose the annual percentage rate on its loans, while Poundworld sells some items which cost more than a pound.

Wonga has not advertised since June, as part of a new strategy to re-focus its operations. Poundworld has been told to stop using its “every­thing £1” slogan to advertise, unless it changes its pricing offers.

UPDATE: This article originally referenced Poundland when it should have referred to Poundworld. The text has now been amended.

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