GoPro share price is up 173 per cent on IPO price

 
Billy Ehrenberg
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Go-Pro shares are up 173 per cent on their IPO value (Source: Getty)

Go-Pro shares are up 173 per cent on their IPO value.

The huge rise began when shares launched at $28.65 on 26 September: they were priced at $78.25 at the time of writing.

It hasn't all been plain sailing, stocks took a pounding after the first quarterly report came out, falling around 12 per cent, despite results beating market expectations. The fall was seen to represent a growing pressure on GoPro to match performance to its shareprice.

The brand made its fame through shock-proof video cameras marketed at extreme sports enthusiasts. They can be easily mounted to helmets, bikes or surfboards and are used to share experiences on the internet.

As a result, the appeal of GoPro is that it links well with non-hardwear tech such as social networks. According to the Wall Street Journal, its revenue last year was $1bn with more modest profit of $60m.

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